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PRIVACY POLICY

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ProQuartz Premier Surfaces PTY LTD

Last Updated: July 2026

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1. Introduction and Scope

Welcome to the Privacy Policy of ProQuartz Premier Surfaces PTY LTD. We respect your privacy and are committed to protecting your personal data in strict compliance with the Protection of Personal Information Act (POPIA), No. 4 of 2013 of South Africa, as well as relevant global data privacy standards.

This Privacy Policy applies to all visitors, users, and trade professionals who interact with our website, which serves as our primary digital presence managed on the Wix platform.

2. Details of the Responsible Party and Information Officer

Under POPIA, ProQuartz Premier Surfaces PTY LTD is designated as the "Responsible Party." If you have any questions, requests regarding your data, or wish to exercise your legal rights, please contact our designated Information Officer directly:

  • Company Name: ProQuartz Premier Surfaces PTY LTD

  • Physical Address: 1 Bushbuck Close, Corporate Park South, Randjespark, 1685

  • Information Officer: Daniela Vilar Michaelides

  • Email Address: marketing@proquartz.co.za

  • Contact Number: 083 800 0218

3. The Personal Information We Collect

We only collect personal information that is strictly necessary to fulfill your requests, answer inquiries, or optimize your experience on our website.

A. Information You Voluntarily Provide to Us

When you fill out our contact or quote inquiry forms on the website, we collect the following personal data:

  • First Name and Surname

  • Email Address

  • Contact Phone Number

  • Province / Region

We do not collect digital sample requests or digital trade registration applications through this website; all such processes are handled offline or in person.

B. Information Automatically Collected (Cookies & Tracking)

When you browse our website, we automatically capture certain non-identifiable and behavioral data via tracking cookies and analytical tags managed through Google Tag Manager (GTM). This includes:

  • IP addresses and geographic location tracking (via Google Search Console and Google Analytics).

  • Device type, browser configuration, and operating system.

  • Behavioral data, including specific pages visited, time spent on site, and surface colors or collections viewed.

4. Purpose of Data Collection and Processing

We use the data collected from our website for specific, lawful business purposes, including:

  • Processing and responding to your direct quote or contact inquiries.

  • Routing your inquiry to the appropriate internal regional branch (Gauteng, KwaZulu-Natal, or Western Cape) so an authorized sales representative can contact you in person.

  • Analyzing website performance and user engagement to improve our product displays and brand positioning.

  • Executing digital advertising and targeting high-intent users on external search and social networks.

5. Third-Party Data Sharing and Disclosures

We do not sell, rent, or trade your personal information to external third parties for marketing purposes. Your data is only shared under the following strict conditions:

  • Internal Sales Infrastructure: Your website inquiry data is shared internally across our physical distribution presence in Gauteng, KwaZulu-Natal (KZN), and the Western Cape. A dedicated regional sales representative will contact you directly to manage your requirements.

  • Logistics and Freight: When necessary to fulfill material transport, sample distributions, or slab deliveries, your contact name, telephone number, and physical delivery address may be shared with our trusted third-party transport or courier partners.

  • Hosting and Platform Providers: Our website is built and hosted on the Wix platform. Your data is stored securely via Wix’s secure cloud servers, which maintain strict organizational and technical safety measures aligned with international data security standards (such as GDPR), fully meeting POPIA security obligations.

6. Cookies, Analytics, and Online Advertising Disclosures

Our website utilizes advanced tracking scripts and tracking pixels to analyze traffic and power behavioral advertising campaigns.

A. Tracking Tools in Use

We utilize the following tracking engines to measure website health and campaign ROI:

  • Google Analytics 4 (GA4) & Google Tag Manager (GTM): To track user paths, button clicks, and web conversions anonymized via standard data configurations.

  • Google Search Console: To monitor organic search performance and site visibility.

  • LinkedIn Insight Tag & Pinterest Tag: To monitor the performance of our professional and visual social media campaigns and understand audience demographics.

B. Google Ads and Remarketing Disclosures

We participate in Google Ads behavioral advertising and remarketing programs. This means that third-party vendors, including Google, use cookies to serve targeted ads on sites across the internet based on someone's past visits to our website.

  • Google Ads utilizes Auto-Tagging via a unique Google Click Identifier (GCLID) to attribute actions back to paid search metrics.

  • Opt-Out Option: You can explicitly opt out of Google’s use of cookies and customized ad segments by visiting the Google Ad Settings. Alternatively, you can opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.

7. Data Security and Retention

We take the security of your personal information seriously. All data transmitted through our website forms is encrypted via Secure Socket Layer (SSL) technology.

  • Retention Period: We store your contact and inquiry data within our secure systems for a period of two (2) years from the date of submission. Once this period expires, your data is permanently deleted or completely anonymized, unless a longer retention period is required to fulfill an active commercial contract or satisfy legal record-keeping obligations under South African law.

8. Your Legal Rights Under POPIA

As a data subject in South Africa, you possess clear rights regarding your personal data. You may contact our Information Officer at any time to exercise the following rights:

  • Right to Access: Request a copy of the specific personal data we hold about you.

  • Right to Correction: Request that we update or correct inaccurate, outdated, or incomplete personal data.

  • Right to Objection & Deletion: Object to the processing of your data or request that we permanently delete your records from our active databases.

If you believe that your personal data has been processed unlawfully under POPIA, you have the right to lodge a formal complaint with the South African Information Regulator:

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